It's much easier to build a personal connection with your audience through vlogging than it is through writing or podcasting. On YouTube most of the time we're not seeing actors, but real people and their real lives, making the content much more relatable. YouTube is becoming a main source of entertainment with more and more people choosing to watch YouTube videos over traditional television or even Netflix. People like to consume content in different ways and just as some prefer to read or listen to stories or advice, others prefer to watch it. If you already have a blog or a podcast (perhaps even both), a vlog could open you up to a whole new audience. The benefits of vlogging for growing an audience But the great thing about vlogging is that you don't need a million subscribers to both give and receive a lot of value through your videos. Only around 4,000 channels out of the millions that exist on YouTube have over 1 million subscribers. If fame and fortune are your sole reasons for wanting to start a vlog, you're setting yourself up for disappointment. YouTubers earning six-figure incomes from pre-roll advertising alone, let alone all the brand sponsorships and merchandise profits.īut for every member of the YouTube elite, there are untold more content creators diligently filming and uploading to a more, shall we say, realistically sized audience.YouTubers landing book deals and making it on the bestseller list.YouTubers selling out arenas in nationwide tours.It's easy to focus on the elaborate side of YouTube we often see in the media:
There are two main styles of vlog: a ‘talking-head' video where the camera is on a tripod (or on a stack of books depending on your equipment budget!) and stays steady while the vlogger talks about a subject, or a ‘follow me around' vlog where the vlogger will take a camera with them and film clips as they go about their day or week. What is a vlog?įirst of all, what even is a vlog? And how is it different to other types of video?Īs I'm sure you figured, ‘vlog' stands for ‘video blog' and it's exactly that: content that you would write a blog post on, but instead you talk to a camera about it. Here's why you should start a vlog, and how to get it off the ground. Well, just as with blogging and podcasting, there is always room for your unique voice and story to be heard through video content. How can your vlog stand out when there are over 300 hours of footage uploaded every minute to YouTube already? You might be feeling like you should start one, and at the same time, you may also be wondering if it's too late to learn how to vlog. There's no denying that vlogs are the content of the moment.
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